The Get it On! website will soon have a new section that will showcase the latest Get it On! TV ads as well as exclusive video shot at special events. There will also be a selection of condom ads from around the world. Videos selected from a menu will play in the main window.
Introducing “Significant Others.”
The first Get it On! ads to screen will introduce the “Significant Others” theme. The series of TV ads will show actual New Zealanders talking about the Significant Others who support them in their commitment to safe sex. As singer and AIDS advocate Annie Lennox once said: “Everybody can do something. Each of us has a sphere of influence, whether it be your friends, family, workplace or colleagues.”
The first Get it On! ads to screen will introduce the "Significant Others" theme. The series of TV ads will show actual New Zealanders talking about the Significant Others who support them in their commitment to safe sex. As singer and AIDS advocate Annie Lennox once said: "Everybody can do something. Each of us has a sphere of influence, whether it be your friends, family, workplace or colleagues."
Get it On! is a call to action to everyone in Aotearoa / New Zealand to get behind the safe sex movement and support those most at risk of HIV to protect themselves and their partners.
Gay and bisexual men are the group most at risk of HIV and people from our African communities are second.
“Significant Others” is a challenge to the whole country to reduce HIV rates by building a condom culture where everyone feels confident enough to Get it On!
Pictured are Joe and his aunts Jo and Mary in Christchurch. They’ll appear together in one of the “Significant Others: TV ads. Mary and Jo talk about their “open arms policy” and how it helped Joe at a time when he felt alone. “After I lost my mum to cancer,” says Joe,” I ‘came out’ to my two aunties. One of the first things they mentioned was condoms and how important they are.”
